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Brand Identity Labels

Custom Woven Logo Labels USA

A woven logo label transforms a garment from anonymous to branded in a single detail. The logo is woven directly into the fabric — not printed, not heat-transferred — which means it is permanent, tactile, and indistinguishable in quality from the garment itself.

50+piece minimum
48 hartwork review
8–10production days

From logo file to woven label

Adapting your logo for weaving

  • Simplification first. Fine strokes, gradient fills, and photographic detail do not translate to thread. The best woven logo labels work with strong shapes, clear type, and defined colour boundaries.
  • Minimum stroke width. At 30–60 mm wide, strokes thinner than 0.5–1 mm may not weave cleanly. Review the minimum line thickness guide for your target label size.
  • Limit to 2–4 colours. Most effective logo labels use strong contrast — white on dark, dark on light. Each additional colour adds cost; fewer colours usually produce a more impactful label at neck scale.
  • Vector artwork preferred. Submit AI, EPS, SVG, or PDF. PNG or JPG files are accepted at any resolution — 300 dpi at final label size is recommended for best results. Minimum label size: 0.8 cm × 0.8 cm (0.31 in × 0.31 in). Specify Pantone references for closest thread colour match.

Placement and sizing guide

  • Neck labels: 25–40 mm wide. Standard for T-shirt and sweatshirt neck labels. Bold logo mark or wordmark reads clearly at this scale.
  • Chest patch: 40–80 mm wide. Room for complex logos, combined logo + name, or multi-line lockups. The premium exterior placement used in streetwear and luxury branding.
  • Hem labels: 40–60 mm wide. Visible when the garment is folded or on a rail. Medium scale — readable at arm's length without dominating the garment's lower half.
  • Rule of thumb. Visible label size should be no more than 10% of the placement area width. A 40 mm label in a 400 mm chest panel is proportionate; the same label in a 100 mm collar band is too wide.

Why woven is right for logo labels

Permanence

Colour is in the thread — it cannot crack, fade, or peel after washing. The woven structure is as durable as the garment fabric itself. After hundreds of washes, a woven logo label looks the same as the day it was sewn in. Full comparison at woven vs printed labels.

Damask for complex logos

Damask construction uses a higher thread count for sharper detail resolution. Finer type, intricate marks, and multi-colour brand lockups resolve more cleanly. Also softer against skin — important for neck labels. Recommended for any logo with strokes under 1 mm or fine type below 8pt equivalent.

All fold types available

Logo labels are available in center fold (neck seam), Manhattan fold (premium exterior patch), end fold (hem or surface-mounted), and flat sew-in. See fold type guide to match construction to placement.

Low minimum, consistent reorders

Minimum 50 pieces — no large MOQ for small brand launches or limited editions. Free artwork review within 48 hours. Reorders use the same digital file — no drift in quality between production batches.

Logo label placement options

Neck — center fold

The most common logo label position. A center-fold label inserted in the back neck seam. Visible when the collar is open, felt against the neck when worn. Keep visible width under 35 mm for comfort.

Chest exterior — Manhattan fold

A Manhattan fold label stitched to the exterior left chest panel. The premium placement used by luxury brands and high-end streetwear. The label itself becomes a design statement.

Hem — end fold

A logo label at the hem is visible when the garment hangs on a rail or is folded for display. End fold provides a clean, practical finish; Manhattan fold adds a premium, patch-like quality.

Getting your logo label right
  • Upload a vector file — AI, EPS, SVG, or PDF — for best results
  • Specify Pantone references for brand colours to get the closest thread match
  • Choose damask for any logo with fine strokes, serifs, or multiple colours
  • Order a sample before the full production run to verify detail at label scale
FAQ

Logo labels, answered

True photographic gradients are not achievable in woven labels — the loom works with defined thread colors, not continuous tone. For most logos, redesigning for flat color areas produces a cleaner, more professional woven result than attempting to simulate a gradient.
Standard woven labels support up to 12 colors including the background. Most logo labels use 2–4 colors — strong 2-color logos like a white mark on a black ground are often the most impactful at label scale. Each additional color adds cost and may reduce clarity at small sizes.
The minimum stroke width is approximately 0.5–0.8 mm at the finished label size. Minimum text height is 0.15 cm (0.06 in) — approximately 8 pt at final label dimensions. Our production team identifies issues in the proof stage and recommends adjustments — typically slightly increasing stroke weights while preserving the character of the original mark.
For compliance purposes in most markets, yes. A logo label communicates brand identity; a care label communicates washing information required by consumer protection regulations. The cleanest approach is a logo label at the neck and a separate care label at the left side seam.