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Designing for thread instead of pixels
The online designer renders a live woven preview, so what you see approximates what the loom will produce. Working with the medium rather than against it is what separates a label that reads cleanly from one that turns muddy at 40 mm.
Pick fonts that survive being woven
Medium and bold weights with open counters hold up; hairline serifs, condensed faces and script with thin connecting strokes do not. The loom cannot render a stroke thinner than its thread, so anything delicate closes up or disappears. If a typeface looks fragile on screen it will look broken in thread.
Contrast does more work than color
Legibility comes from the difference between the text and the background, not from how many colors are in play. Dark thread on a light ground, or the reverse, stays readable at small sizes. Mid-tone on mid-tone looks refined in the preview and becomes unreadable at arm's length on a garment.
Size the text to the label, not the screen
Aim for around 2 mm cap height as a floor, roughly 8 pt at final size. It is easy to zoom in while designing and forget that the finished label may be 15 mm tall. Set the label dimensions first, then judge the text at actual size before committing.
Leave a margin the fold will not eat
Keep type and logos clear of the outer few millimeters. Center and end folds turn part of the woven area out of sight, and a sewn label loses a little more to the seam allowance. Designs that run right to the edge look balanced flat and cropped once attached.
Read more: How to design woven labels · Color limits · Choosing a size · Woven labels guide
