Brand Marks

Custom Logo Patches

Your brand mark woven from thread rather than stitched or printed. Micro-HD Jacquard weaving holds the fine linework and small type that embroidery fills in and print eventually cracks — which is why a logo that fails as a patch elsewhere often works here.

12thread colors
0.5 mmminimum line
50+piece minimum
Custom woven logo patches

Logo patches at a glance

DetailHolds finer linework than embroidery — thread density beats stitch count
ColorsUp to 12 thread colors; color count barely affects price
Edge finishMerrow for simple outlines, hot-cut for custom shapes
ArtworkVector preferred; free human review within 48 hours
Minimum order50 pieces, or 5 with a $40 Woven Patch Proof Pack
Color matchingClosest Pantone-referenced thread — proof first if exact

Why a logo survives weaving better than embroidery

Resolution is thread, not stitch

An embroidered patch resolves at the size of a stitch, which is why small text fills in and thin lines merge. A woven patch is built on a loom at far higher pick density, so the same mark keeps its counters and separations at a size where embroidery would lose them.

Color count is nearly free

Twelve colors cost about 16% more than two at 1,000 pieces, because color is loaded at setup rather than applied per pass. A multi-color brand mark does not need simplifying for budget reasons — see the published cost data.

Flat profile, no cracking

Woven sits flush rather than raised, so it does not add bulk on a cap panel or a chest placement. And because the image is thread rather than ink on top, there is nothing to crack or peel after washing.

Consistent across reorders

The weave file is generated once from your artwork and stored, so a reorder in six months produces the same patch as the first run. Embroidery digitising is more sensitive to machine and operator variation between batches.

Getting your logo ready

Supply vector where you can

  • SVG, AI, EPS or PDF. The loom is driven from the outline, so vector stays sharp at any patch size.
  • Raster works if it is large. Supply the biggest original you have rather than an upscaled copy — upscaling invents detail the weave then tries to reproduce.
  • A screenshot from a website will not do. 72 dpi is soft at patch scale, and it is the most common reason a proof disappoints.

What does not weave

  • Gradients and drop shadows. Thread cannot fade between tones. Convert to flat color separations before uploading.
  • Photographic imagery. Same reason — a photo has no separable color areas.
  • Hairline detail. Below roughly 0.5 mm at final size there are not enough threads across the line. See minimum line thickness.

Size to the finest element

Judge the patch size by the smallest thing in the mark, not the mark overall. A simple wordmark reads at 50 mm; a crest with fine linework may need 75 mm or more. Enlarging is usually cheaper than redrawing.

Every file gets a human review

Artwork is reviewed within 48 hours before anything reaches a loom. If a line is too fine or type too small at your chosen size, you hear about it then — not when the patches arrive.

Edge and backing for a logo patch

Merrow or hot-cut

A Merrow border gives the classic badge outline and suits circles, ovals, shields and rounded rectangles. A hot-cut edge follows any outline precisely, which is what a logo shaped like a script signature, an animal or a mountain needs. Full comparison in merrow vs hot-cut.

Backing follows placement

Plain sewn backing works anywhere. Iron-on suits cotton, denim and canvas. Hook-and-loop is for patches that need to come off — uniforms and tactical wear where one garment carries changing insignia.

Before ordering a logo patch
  • Check the finest line in your mark against 0.5 mm at final size
  • Flatten gradients and shadows into solid color areas
  • Pick the edge from your outline — Merrow for simple, hot-cut for shaped
  • If brand colors are tightly specified, proof before the production run
FAQ

Logo patches, answered

Usually better than people expect. A woven patch is built from thread on a Jacquard loom at high pick density, so it holds finer detail than embroidery, where each stitch is a unit of resolution. Flat color, defined edges and legible type reproduce well. What does not survive is gradients, drop shadows and photographic imagery — those need converting to flat color separations first, because thread cannot fade between two tones.
It depends on the finest element rather than the overall size. Any line thinner than roughly 0.5 mm at final size cannot be woven reliably, and text needs about 2 mm cap height to stay legible. A simple wordmark works at 50 mm wide; an intricate crest with fine linework may need 75 mm or more. If your logo has hairline detail, increasing the patch size is usually cheaper than simplifying the mark.
Up to twelve thread colors, and the count barely affects price. Setup is per design rather than per color, unlike screen printing where every color is another screen and another pass. Most brand marks use two to four. Designing down to two colors to save money is generally a false economy — it costs about 16% less at 1,000 pieces and can materially weaken the mark.
Thread is matched to Pantone references rather than mixed to order, so the result is the closest available thread rather than a literal match. In practice this is very close, but a brand with tightly specified colors should order a proof before a production run — the $40 Woven Patch Proof Pack gives you five real patches in your actual threads to check against your brand guidelines.